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The Goodness Company
Branding, Visual Language, Tone of Voice, Packaging, Digital & Print
A conscious brand with a soulful purpose.
Based in Dubai, The Goodness Company is a lifestyle brand that aims to bring together people and products to create a modern lifestyle with conscious roots. A curator of products, the brand’s main purpose is to empower consumers to make mindful decisions and connections.
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Beyondesign
Bhavika Shah
Anu Patel (Lead Designer)
Anisa Shaikh (Copywriter)
2018-19
From branding to a bold visual language and tone of voice, every element was created to showcase the brand's core values and unique products.
A visual identity and packaging was also designed for their two range of products; healthy chocolates and eco-conscious ware.
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